Few days ago Toys News Online published press release from LEGO UK, announcing new lines for January 2009, among them farm, and others that recently leaked. But the big news is a new Power Miners line that seems to be the remake of Rock Riders:
Launching in January, Power Miners will have year-round marketing support including a full PR campaign focused on the childrens’ press, online marketing, Lego Club campaign and in-store promotions.
Power Miners features a team of miners that dig into the Earth’s crust and encounter half-rock/half-crystal monsters. The range features collectible vehicles and mini-figures and monsters.
I was reluctant to publish these news, but since I have confirmed it directly with LEGO, here it is. But still, the whole thing amazes me.
What happened here? We see a press release that appears in single source only. News like these are never exclusive, so why there, why now? Was there a leak again or someone pushed the “send” button few months earlier than planned? Anyway - another opportunity to have a big splash was blown by LEGO. Bummer.
Via Toys News Online
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