Open Letter to LEGO S@H by Polish AFOLs

Hippotam

Dear LEGO

We would like to warmly thank you for opening the Polish edition of Shop@Home. We have waited for this moment eagerly for the long time. We appreciate the amount of work done on extending the system to our country and the effort needed to overcome all the legal and logistical problems.

At the same time, we would like to express our grief and sadness associated with the pricing policy for Poland chosen by Lego. We did not expected that the prices for Poland will be lower than the prices in other European countries, but the fact that they are much - sometimes twice - higher could not escape our attention. We understand of course that high shipment prices are caused by logistic costs. However, it is difficult to understand that the prices of products manufactured in the same factory, can differ twice, depending which side of the border the products are sold on.

This means that, currently, most of us will not be able to use Shop@Home, and will keep purchasing the products from resellers or import them from abroad. That is simply much cheaper.

We are your solid and faithful customers as well as living ads of your products. We really care for the success of S@H in Poland. Therefore, we ask you to re-consider the pricing policy in the Polish S@H. We hope that the results of a survey conducted among Polish customers will help to understand our request.

Polish LEGO Fans

We kindly ask non-Polish fans NOT to take the survey or sign this letter. You are welcome to show your support here.

Survey

I was expecting S@H prices to be:

  • like S@H prices in other European countries, like Germany (75%, 246 Votes)
  • like prices on Allegro or Polish online toy stores (33%, 109 Votes)
  • like street stores prices in my place (8%, 26 Votes)
  • Obecne ceny S@H mi odpowiadają (3%, 9 Votes)

Total Voters:326

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Per month, I spend on LEGO on average (based on last 3 months):

  • 50 to 100 PLN (31%, 94 Votes)
  • 100 to 250 PLN (31%, 93 Votes)
  • below 50 PLN (20%, 59 Votes)
  • 250 to 500 PLN (11%, 33 Votes)
  • 500 to 1000 PLN (6%, 17 Votes)
  • 1000 PLN or more (2%, 5 Votes)

Total Voters:301

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In the place I live

  • There is a store with limited stock of LEGO (41%, 124 Votes)
  • There are a few stores having good stock of LEGO (35%, 105 Votes)
  • There are no stores selling LEGO sets (16%, 48 Votes)
  • There are many stores that have almost full range of LEGO sets (9%, 27 Votes)

Total Voters:304

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Usually, I buy LEGO (choose up to 3 choices):

  • Allegro auctions (59%, 178 Votes)
  • Allegro Stores (48%, 144 Votes)
  • Supermarket (34%, 101 Votes)
  • Toy store (33%, 99 Votes)
  • Online toy store (33%, 99 Votes)
  • Bricklink (14%, 43 Votes)
  • Other place (9%, 26 Votes)
  • Shop@Home (2%, 7 Votes)

Total Voters:301

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Despite high prices, I would be purchasing in S@H:

  • Nothing, I can purchese it much cheaper from other sources (59%, 179 Votes)
  • Individual parts from Pick-a-Brick (25%, 75 Votes)
  • Exclusives, not availeble in other shops (24%, 72 Votes)
  • Custom Factory sets (12%, 37 Votes)
  • Regular sets (9%, 27 Votes)

Total Voters:303

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This entry was posted on 20 September 2008 at 5:00 PM and is filed under Lego. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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