Open Letter to LEGO S@H by Polish AFOLs

Hippotam

Dear LEGO

We would like to warmly thank you for opening the Polish edition of Shop@Home. We have waited for this moment eagerly for the long time. We appreciate the amount of work done on extending the system to our country and the effort needed to overcome all the legal and logistical problems.

At the same time, we would like to express our grief and sadness associated with the pricing policy for Poland chosen by Lego. We did not expected that the prices for Poland will be lower than the prices in other European countries, but the fact that they are much - sometimes twice - higher could not escape our attention. We understand of course that high shipment prices are caused by logistic costs. However, it is difficult to understand that the prices of products manufactured in the same factory, can differ twice, depending which side of the border the products are sold on.

This means that, currently, most of us will not be able to use Shop@Home, and will keep purchasing the products from resellers or import them from abroad. That is simply much cheaper.

We are your solid and faithful customers as well as living ads of your products. We really care for the success of S@H in Poland. Therefore, we ask you to re-consider the pricing policy in the Polish S@H. We hope that the results of a survey conducted among Polish customers will help to understand our request.

Polish LEGO Fans

We kindly ask non-Polish fans NOT to take the survey or sign this letter. You are welcome to show your support here.

Survey

I was expecting S@H prices to be:

  • like S@H prices in other European countries, like Germany (75%, 246 Votos)
  • like prices on Allegro or Polish online toy stores (33%, 109 Votos)
  • like street stores prices in my place (8%, 26 Votos)
  • Obecne ceny S@H mi odpowiadają (3%, 9 Votos)

Total de Votantes:326

Loading ... Loading ...

Per month, I spend on LEGO on average (based on last 3 months):

  • 50 to 100 PLN (31%, 94 Votos)
  • 100 to 250 PLN (31%, 93 Votos)
  • below 50 PLN (20%, 59 Votos)
  • 250 to 500 PLN (11%, 33 Votos)
  • 500 to 1000 PLN (6%, 17 Votos)
  • 1000 PLN or more (2%, 5 Votos)

Total de Votantes:301

Loading ... Loading ...

In the place I live

  • There is a store with limited stock of LEGO (41%, 124 Votos)
  • There are a few stores having good stock of LEGO (35%, 105 Votos)
  • There are no stores selling LEGO sets (16%, 48 Votos)
  • There are many stores that have almost full range of LEGO sets (9%, 27 Votos)

Total de Votantes:304

Loading ... Loading ...

Usually, I buy LEGO (choose up to 3 choices):

  • Allegro auctions (59%, 178 Votos)
  • Allegro Stores (48%, 144 Votos)
  • Supermarket (34%, 101 Votos)
  • Toy store (33%, 99 Votos)
  • Online toy store (33%, 99 Votos)
  • Bricklink (14%, 43 Votos)
  • Other place (9%, 26 Votos)
  • Shop@Home (2%, 7 Votos)

Total de Votantes:301

Loading ... Loading ...

Despite high prices, I would be purchasing in S@H:

  • Nothing, I can purchese it much cheaper from other sources (59%, 179 Votos)
  • Individual parts from Pick-a-Brick (25%, 75 Votos)
  • Exclusives, not availeble in other shops (24%, 72 Votos)
  • Custom Factory sets (12%, 37 Votos)
  • Regular sets (9%, 27 Votos)

Total de Votantes:303

Loading ... Loading ...


Esta entrada foi postada 20 Set 08 at 17;00 e está arquivada como Lego. Pode seguir as respostas a esta entrada através de RSS 2.0 feed. Pode deixar uma resposta, ou segui-la do seu próprio site.

Respostas: 190 para “Open Letter to LEGO S@H by Polish AFOLs”